Gone are the days when we used only words to tell a great story. Today, especially when communicating sustainability, we rely more on the old saying “a picture is worth a thousand words.”
Please don’t get us wrong; words, statistics and data measurements are crucial to sharing a company’s focus on the triple-bottom-line, but we need to use more visual and compelling elements to truly portray a commitment to sustainability. That’s the only way to break through. Furthermore, effectively communicating sustainability can be a key driver in positive organizational change.
We live in a world where people are bombarded every day with new messages and up-to-date information. In fact, here are a few statistics supporting this phenomenon:
The average person gets one information interruption every eight minutes, or approximately seven an hour and 50-60 per day.
The average American is exposed to 247 commercial messages and 3,000 advertising messages each day.
Message vehicles vary from social media posts to text messages, emails, face-to-face interactions, radio commercials, online and in-print articles and advertisements, bus signage, billboards and even logos on buildings.
In the midst of this chaos, we have found several ways to cut through the clutter and stand out — sustainability is too important not to communicate it effectively.