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The Role of Social Media in Luxury Real Estate Marketing

January 7, 2020 by mike bonts Press

In the ultra-competitive field of luxury real estate marketing, social media can be your secret weapon. Here’s how strategic platforms can help set your brand apart, and drive conversions.

  • Social media is an ideal place to create and share your brand narrative.
  • With social media usage consistently on the rise, these platforms help lead users to your website.
  • The visual nature of social platforms like Facebook and Instagram is ideal for marketing luxury real estate.
  • Luxury real estate doesn’t exactly sell itself — if you’re a marketer, you’re well aware of this fact! The relatively limited customer base and highly competitive field make it crucial for luxury real estate brands to set themselves and their properties above the pack. When it comes to marketing luxury real estate, social media can be your best friend.

Of course, social media marketing and real estate are a match made in heaven. Real estate is inherently personal, even at the corporate and luxury levels, and marketers can use social media to great effect in cultivating productive relationships with leads.

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