JACKSONVILLE, Fla. — Jacksonville, Fla. based mpbr Group continues to expand its real estate marketing practice by offering public relations and brand development strategy, tools and tactics that are comparable in scope, results and service to larger firms, but at lower fees and costs.
From a media release on a deal or hire to pitching the positive impact of redevelopment on urban centers, to unveiling the latest technology that’s changing the CRE landscape or announcing mergers and acquisitions, the mbpr Group creates and launches corporate branding, thought leadership and project-specific marketing communications that drive results and help move clients’ businesses forward.
“The scope of work varies based on needs, objectives and budget. We don’t sell, we tell, we inform, we steer influence and persuade by reaching targeted audiences. PR can be many things, but mostly it is about creating timely content. Knowing how and where to connect effectively; it is about conversations while crafting and packaging stories designed to inform,” said Mike Bonts of the mbpr Group.
Understanding that marketing dollars don’t grow on trees, mbpr works with partner-clients on local, state, regional and national media relations, creative marketing initiatives, and social media campaigns that engage audiences through digital and traditional platforms – all with the goal of raising awareness and supporting business growth.
One focus is on promoting a firm’s deal flow via proactive media outreach as well as on positioning its professionals as experts in their respective areas of expertise and placing them in trend stories and content, whether it be brokerage, development, property management, investment, asset ownership/management as well as construction and design.
There’s also support to maximize participation in industry conference and events, as well as corporate communications and investor relations. Additionally, the firm represents attorneys who specialize in real estate transactions and litigation.
“Our goal is to serve as a trusted advisor to leading real estate companies and professionals across the industry spectrum. Partner-clients benefit from our team’s deep experience and a strategic, solutions-oriented approach,” Bonts said. “We take pride in our long-standing relationships in the trade and consumer media and are one of the few firms with a true real estate marketing focus.
For more information call 904.424.6641 or e-mail mike@mbprgroup.com
About the mpbr Group
mbpr is a public relations, brand development and digital media firm with specialized practices in real estate including hospitality and destination marketing. Public relations and brand development strategy, tools and tactics are comparable in scope, results and service to larger agencies, but at lower fees and costs. Offering services ranging from media relations, targeted social media, Web marketing and public affairs, the firm helps clients build awareness and increased brand value among targeted audiences.