Our approach to telling
We provide strategic counsel on how to define marketing priorities and positions, develop crisp, research-driven messages, produce impactful, substantive content that move decision makers and propel the message through earned and owned media, stakeholder outreach, innovative use of interactive tools and live events. One of the most valuable assets we create is content for consumer and Business to Business (B2B) audiences.
- Public Relations Strategy and Planning
- Messaging and Positioning
- Corporate Communications
- Investor Relations
- Community Relations and Cause Marketing
- Branded Content
We take the time up-front to learn the ins and outs of our clients’ core business and business goals, building deep, customized campaigns – and waste no time executing to tell right story to the right audience at the right time. Leveraging a strategic and former journalist’s approach to brand building and media relations, we explore each appropriate story angle and media outlet, based on our client’s targeted consumer or B2B audience.
- Media Outreach
- Content Creation
- Press Release Writing
- Story Idea Generation and Pitches
- Article Generation and Placement
- News Monitoring/Coverage Tracking
Brand development for short and long-term goals and strategic planning to elevate a brand, project or service. We create, guide and implement branding, with recommendations that may include PR, digital and social media marketing, branded content, event marketing, advertising, brand alliances and extensions, spokespeople and brand ambassadors.
- Brand Discovery & Positioning
- Graphic Identity, Photography
- Message Development
- Advertising Strategies
- Media Planning, Buying & Measurement
DIGITAL & SOCIAL MARKETING
Social and digital PR is goal driven and designed to support more traditional efforts through comprehensive media strategies that combine social, digital and influencer networks. Our social media campaigns help develop consumer and B2B audiences and promote visibility and loyalty.
- Digital Strategy and Management
- Content strategy and creation
- Editorial Planning and Execution
- Web Influencer and Blogger Outreach
- Social Media Channel Promotion
- Measurement and Evaluation Reporting
INFLUENCER AND EVENT MARKETING
From identifying the target audience, to planning the event concept and preparing the logistics, we create experiential and special events to launch new projects, services or reinforce awareness of existing ones. PR events and experiential marketing attract the right B2B or consumer audience for brand awareness and engagement.
- Press Tours
- Grand Openings
- Buyer / Broker Receptions
- Company Meetings / Conferences
- Trade Show Marketing
- Award Submissions