• Home
  • About
  • Services
  • Contact
  • Blog

Boost Sales by Forming a Marketing Partnership

July 18, 2019 by mike bonts Press

Developers want to sell more home sites in thir communities, sell them faster, at a greater profit, and have more demand for those home sites from successful builders.

Builders want to sell more homes at higher profits, and both need to have an overall greater customer satisfaction level.

What does it take? A cohesive, coordinated marketing and positioning program in which the developer cooperates with their primary customers — builders — by assisting them in reaching their primary customers — potential home buyers.

Branding can create a scenario where the overall community is well-positioned within the marketplace, with a central information or sales facility, community advertising, and cohesive signage.

This generates more consumer demand for homes in that particular community. As a result, builders sell homes faster and the developer realizes quicker returns. By creating higher sales velocity, prices may even justifiably increase.

A developer can accomplish positive results through a marketing program designed to draw new-home prospects to the community. This could include all or part of the following: a well-designed website; an effective  public relations campaign, an ad campain, billboards, and directional signs; on-site promotional events; targeted social media; direct mail; and positive media exposure.

All of these activities should be implemented as a result of a well-thought-through marketing strategy, with the costs amortized over all the builders and the developer.

Back

Leave a Reply Cancel Reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • FGBC Virtual Booth at #RESNET2022 Draws Crowd Interested in Green Certification May 6, 2022
  • St. Johns Housing Partnership Hits the Air Waves to Discuss Affordable Housing May 6, 2022
  • Creating Original and Personalized PR Campaigns December 18, 2021
  • Flag-Raising Highlights Dedication for SJHP Project for At-Risk Vets November 17, 2021
  • How Builders, Developers Can Enhance Their Brand by Leveraging Long-form Storytelling April 6, 2021

Our Affiliations

Similarly to our marketing partners, we hold ourselves to higher standards and consistently strive to better ourselves, our work, and our communities. These are the organizations we’re proud to be affiliated with that help us accomplish those goals.

ABOUT  SERVICES  CONTACT  BLOG

P.O. Box 380070
Jacksonville, FL 32205
Office: (904) 586-2708
Mobile: (904) 424-6641

© 2018 mbprgroup | All Rights Reserved