There are plenty of reasons why companies should be working with independent PR firms. Between the personalized experience they’ll receive, to getting a more hands-on approach, there are many benefits.
When a business decides to work with an independent PR firm, it gets to work with the same professional for any of its public relations needs. That includes everything from media outreach to billing and contracts.
On the other hand, when companies decide to work with big PR companies, most of the time, these companies tend to share all of the tasks and work they have to do for clients with different people, based on their expertise and level of skill.
That means the business will have to communicate with one PR professional regarding the media outreach they want to pursue, and then a different professional about the billing and contracts.
This can quickly turn into a confusing situation for businesses, especially if the big PR company they’re working with has a big staff on board. However, when working with an independent PR firm, companies get to communicate with the same PR professional all the time, which means all the communication is going to be easier to manage and a lot more direct.